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48Network She I Autumn/Winter 2012All you need to know about boobs"Earlier in the year I was lucky enough to meet a brave young woman fighting breast cancer that was only detected because of the awareness Kris has created with her charity CoppaFeel! Kris is such an inspirational young woman, who whilst fighting an incredibly brave battle of her own has made it her mission to educate people on the importance of checking their breasts regularly." Fearne Cotton, CoppaFeel! Patron2010 saw the charity's first full year of operation. Kristin was the deserving recipient of the Pride of Britain award in 2009, casting her and the charity into the national media. The Coppafeel! award winning Boob Hijack Campaign spread the word to ten music festivals in the UK and had a targeted presence on 14 university campuses across England in their first ever breast cancer awareness month.Highlights of the campaign were hijacking Lorraine Kelly's breasts live on her morning show, projecting the CoppaFeel! Boob Hijack logo onto the Angel of the North's breasts and a viral campaign on Bangbabes using the voice of X Factor, Peter Dickson, which received more than 200,000 hits.Social media played a key role in facilitating the campaign. Coppafeel! received 9,556 unique visitors to the website during the campaign month, as well as receiving 9,506 facebook page views and 2,015 new 'Likes' totalling 7,118 in year one.2011 saw CoppaFeel! hit the ground running with Fearne Cotton & Dermot O'Leary agreeing to spread the boobie love as their official celebrity patrons! Celebrities get on board to help spread the messageBreast cancer is the most common form of cancer in the UK with 47,500 women and 300 men diagnosed each year. It is the second most common cause of death from cancer in women in the UK, claiming 12,000 lives each year. And if that wasn't enough to get you coppin' keep reading.. Breast cancer is the second most commonly diagnosed cancer in women under 35 years. 20 - 24 years: 21 new cases diagnosed and 1 death annually. 25 - 29 years: 163 new cases diagnosed and 11 deaths annually. 5% of diagnosed cases are already at Stage 4 - there is no Stage 5. Nine out of 10 women diagnosed with Stage I breast cancer survive the disease beyond 5 years. One out of 10 women diagnosed with Stage 4 breast cancer survive the disease beyond five years. Mammograms are not effective for younger women due to their denser breast tissue. Mammograms are offered free to women aged 47 - 72 years. Early detection is the best form of defence against Breast CancerFACTFILECoppa load of this

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