www.networkshe.com43invaluable to make a few 'online buddies' who are in a similar position to yourself, ideally a little more experienced. People thrive on positive comments and being thanked online just as everyone like praise in the 'real world'. It is really not appropriate for most companies to pay someone to do the actual interactions though, after all they are your customers/potential customers and as such all interactions are precious and should be treasured. Above all respect your contacts avoid at all costs sell, sell, sell. Social networks should be viewed as a customer communication and engagement tool, seek to educate, inform, entertain and delight.Be Professionally PersonalIn an ideal world your time on social networks would be purely business centred and the returns would be quick and easy. Unfortunately people will not respond to or follow a social feed that only ever 'talks shop'. People are interested in your thoughts on the recent Olympics and maybe even where you like to shop. Adding a few more personal tweets or statuses will make your social network more human, and help garner a larger audience. You also have to build trust with your users as your ultimate aim is to sell, so don't be too abrasive with your marketing techniques, Facebook, Twitter et al. make it very easy to ignore you so your 2000 likes may only really be an audience of 200.Getting HelpThere are a number of courses you can study to find out more. Some companies will help you set up on the various networks and guide you. It can be embarking on any social networking campaign, put a value on your time and then work back to calculate how much time/money you are willing to devote to this marketing channel. It is so easy to get immersed in low level interactions and voyeurism that achieves little. This also becomes a challenge if you decide to allocate social networking activities to another person/member of staff. Setting clear expectations about what is and is not acceptable is essential. This is especially the case when delegating this to younger less experienced staff who are judged to be internet savvy and just right for the role. Do ensure all interactions are done with the correct measure of professionalism and informality.At its worst social network marketing can mean a lot of wasted time effectively preaching to an empty room, or just as bad a 'community' of takers all out to achieve their own narrow aims. Know your audience and networks and choose your 'friends' carefully, where possible.Marina HouseDeganwy QuayDeganwy, ConwyNorth WalesLL31 9DJ01492 firstname.lastname@example.org/livetechcreativetwitter.com/livetechMobile AppsWebsite ManagementWeb Design Article by Paul Levy - LivetechLivetech are a company based in the Marina at Deganwy Quay, established in 2000. They advise and help organizations with all aspects of online marketing and ecommerce.
44Network She I Autumn/Winter 2012Ihad my breast implants fitted around 4 years ago - 3 years before the first news broke about the safety of the implants. I had the surgery for cosmetic reasons - like many women, after breastfeeding two children I'd lost some of the shape and wanted to look a bit 'fuller'. I did lots of research and finally decided on the Harley Medical Group based in Chester. After the initial swelling went down and the pain had subsided I was pleased with the results and went back to work within a couple of weeks.I wasn't unduly worried as I was reassured by the fact that there were no lumps. A few weeks later I went for a scan at Arrowe Park hospital on the Wirral. It was then that I started to think there might be something wrong as the scan took one and a half hours not the half an hour I had expected. A week later I got the results which showed there was a rupture. I was completely shocked. Because I'd had no lumps which were being reported as symptoms, I was sure there would be nothing seriously wrong. I was so upset and really quite scared as it was being reported that there was a possibility that this type of implant could cause cancer. The scan was sent to Harley who said that they would see me but I had to wait six weeks for an appointment. The waiting was agonising - I felt like I was living in a nightmare. I couldn't sleep or eat and my work and home life were severely affected.Harley were good though and apart from the fact that they fitted me with these implants in the first place, I don't have any gripe against them. They agreed to remove the implants for free and fit me with alternatives. I know many women were initially refused this from other private clinics so I am grateful that I did not have to do battle with them to get them removed on top of everything else. Having done a lot of research on PIP implants I have found some of the information staggering. PIP implants were only tested 800 times in comparison to the 40,000 my current Implant NIGHTMAREPIP implants hit the headlines with concerns over their safety. Samantha Peddie shares her story and is using her experiences to help othersIt was then that I started to think there was something wrong as the scan took one and a half hours, not the half hour I expectedHowever, about a year ago when the PIP scandal broke I received an email from the Harley Group saying that they were looking into the type of implants that I'd had fitted in case they were PIPs. This prompted me to do some digging myself and it was later confirmed that I'd had this type of implant fitted. Shortly after, I began to feel a pain in my left breast like a burning sensation. I wondered at first if because I now knew that I had the PIP implants, that my mind was playing tricks on me but the pain continued and I decided to go to my GP. The GP couldn't feel any lumps but in any case referred me for a scan straight away.All you need to know about boobsSamantha Peddie