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www.networkshe.com41The Business Point team works with many businesses and enterprise agencies, keeping up to date with a wide range of funding packages available. We will be able to identify whether funding is available to your business. Currently, the College itself can offer direct assistance through the following European Social Fund (ESF) projects: Dyfodol This partnership project is available until Feb 2014 and is designed to provide private sector businesses in Anglesey, Conwy, Denbighshire and Gwynedd with a range of subsidised, sector specific training and development at levels 1-3. In addition, as part of the project, we can offer information and advice on Equality & Diversity.Jobs Growth WalesAre you an employer who could create an additional job within your company for an unemployed young person aged between 16-24 years old for six months? The Welsh Government (WG), with the support of the ESF will reimburse your business for the equivalent of the National Minimum Wage plus NI for 26 weeks. Employer eligibility:. Private or Public sector companies. Voluntary or Social Enterprise. Register on Careers Wales website . New Job with view to permanency. Work 25-40 hours per week Knowledge Transfer Partnerships (KTP)KTP is a UK wide programme enabling businesses to improve their competitiveness, productivity and performance. This is achieved through the forming of a Partnership between you and your business and an academic institution, enabling you to access skills and expertise to help your business. KTPs are part funded by a WG grant Anyone over school leaving age can embark upon an Apprenticeship Training Programme. The WG pays for the external training, so it's completely free to the employer. Apprentices work and learn the way an employers need them to, but also bring fresh up to date skills through their training provider. Short Courses and Seminars Courses are designed to be flexible and can be delivered at our Business Point venues or on company premises. For some businesses the opportunity for staff to meet and learn from other businesses is an added bonus, whilst for others, minimising disruption and travel is a major factor. Whichever option you choose, your staff will benefit from workshops and seminars designed to meet legislative requirements as well as updating and developing their skills and knowledge. Topics which feature regularly include:. Health & Safety . Information Technology . Management & Professional Development . Food Safety. First Aid . Business Skills Business Solutions CentreBusiness Solutions Centre (BSC) was established in 2009, as a networking opportunity for employers within an educational context. Breakfast meetings with guest speakers are held bi-monthly, usually at out Rhos-on-Sea campus. For more details on membership or any of our initiatives please contact us on 0845 450 59 60 or visit our website 2012/2013 dates are as follows: 26th Oct 2012 08.00 - 10.00am 7th Dec 2012 08.00 - 10.00am 22nd Feb 2013 08.00 - 10.00am 26th Apr 2013 08.00 - 10.00am28th June 2013 08.00 - 10.00am 30th Aug 2013 08.00 - 10.00am 25th Oct 2013 08.00 - 10.00am 6th Dec 2013 08.00 - 10.00amFunding SupportTraining NETWORK SHE PROMOTION

42Network She I Autumn/Winter 2012BackgroundSocial networking marketing has recently shot into the headlines. The recent release of Facebook shares on the United States financial markets has not escaped anyone. Social networks growing up and advertising revenue is the name of the game. They are working hard to ensure that its systems are friendly places for businesses and that means opportunities for small and medium sized businesses in the UK. Locally you may have noticed proliferation of social networking courses for business. The potential in terms of low cost advertising and getting messages out direct to customers is certainly alluring.Know your audienceCertain products and services lend themselves better than others to productive social network marketing. Business to consumer interactions can work very well, although don't expect all customers to adhere to the usual professional niceties, indeed any negative comments need to be responded to in a very speedy and direct way. You will need some confidence in your product and systems to address this.Latest servicesThe big social networks you should be aware of are Facebook, Twitter and Linkedin. It is possible to connect these services; so that you update one of them and it feeds through to other services. This is very convenient but you should certainly top it up by using the platforms directly periodically.This is a fast moving area and new services are emerging all the time, the latest ones gaining traction being Pintrest (great for creatives) and Instagram (also image based). Themes for ContentThere are various ways you can generate ideas for content some may be news based (you should source raw content/ideas from your favoured news websites, other social network users and any other places you like), company happenings, celebrations, picture based (using smartphone camera photos), responding to others, programming a list of tips ( you could call this a 'mini course') and competitions. Expect some interactions to be purely opportunistic. The aim is engagement and for this to be entirely positive.Valuing your TimeYour time is valuable, increasingly we are aware of work life balance issues. Before Get SOCIAL savvyUsing technology as a networking tool is a must but can be a minefield for the uninitiated. Paul Levy of Livetech outlines some of the do's and don'ts