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Clare Walker's...Benefits of Email MarketingEmail marketing is one of the most powerful tools available to today's organisations; it costs very little time and money to keep in regular contact with your most valued customers and suppliers. Even smaller companies with tighter margins can make a significant impression.Our top tips explore the benefits of email marketing...1 INSTANT COMMUNICATIONEmail marketing takes less time to create and lets the world know who you are in an instant. You can communicate with your customers more frequently, rather than sending a monthly flyer or catalogue and regular offers are in their inbox within seconds of you clicking send. 2 LOW OVERHEADSYou don't need to pay for printing or postal mailing, television or newspaper ads and, with purse strings being tightened across the board, you will not need to budget for labour either.Email marketing can be successfully undertaken by one person. Here at MyREACH, we provide you with a dedicated account manager who will work with you on a consultative basis to help you get the best out of your newsletters.3 DYNAMIC CONTENTEveryone is looking to stand out from their competitors and you can tailor your messages to your audience and boost content relevancy with an increased focus on individual needs. It takes only a second for the recipient to click to gain instant access to the content you wish them to view.4 REACH ANYONE, ANYWHEREThere is no need to be limited to county or country. You can REACH your recipients on the other side of the world easily and affordably.5 BUILD A STRONG RELATIONSHIPLooking after your existing clients is crucial. Sending a weekly or monthly email is a great way to build a lasting relationship with your recipients.6 BE SPECIFICStaying ahead of the game by keeping your clients informed about your new products, special offers and promotions is vital, so finding that your client has unsubscribed from your monthly newsletter or email is not good for business. But it does not have to be a cause for worry. Our user subscription profiles offer your clients the opportunity to opt out of specific aspects of your email marketing campaign, meaning you will always have a place in their inbox. 7 SPREAD THE INFORMATIONWhen was the last time that you cut out an article or advert from a magazine and passed it on to a friend? Simply forwarding an email to friends, colleagues or family allows your marketing communication to reach a wider network of people in next to no time.8 DATA DRIVENYou can segment your recipient database to deliver highly targeted marketing campaigns that will result in increased sales conversions, simply because they are so specific.9 TRACK YOUR EMAIL CAMPAIGNEmail marketing with MyREACH allows you to keep track of how many emails were delivered, opened and acted upon. You will be able to see what a particular recipient has done on receiving your email, meaning you can follow up on their actions and address their specific needs.10 SAVE THE PLANET AND GO GREENWe're all trying to be more environmentally friendly and using email marketing is a hassle-free boost to your green footprint. Spreading your message digitally saves significant amounts of trees used for print marketing.Set yourself ahead of the competition by getting your news heard first. Let MyREACH help you create communications that are professional, attractive and easy to send.website: www.myreach.co.uk email: customer@myreach.co.ukCustom built solution - your own templates, logo and images . Named account manager . Dedicated support and trainingAll hosting and sending capabilities . UK based servers and support . No technical expertise needed . NO UPFRONT FEESMyREACH

I have recently opened a small business that operates 7 days a week and needs to open on Bank Holidays, including some of the forthcoming Christmas and New Year holidays. What holidays are my staff entitled to and what do I have to pay them?All workers are entitled to a minimum of 5.6 weeks paid annual leave each year. This equates to 28 days for someone working five days a week, and is capped at a statutory maximum of 28 days for all working patterns. Part-time workers are entitled to the same level of holiday but calculated on a pro-rata basis, so 5.6 times your usual working week, (e.g. 22.4 days for someone working 4 days a week.) This entitlement includes bank and public holidays.If your staff work casual or irregular hours it may be easiest to calculate holiday entitlement that accrues as hours are worked. The 5.6 weeks entitlement is equivalent to 12.07% of the hours worked.Workers don't have an automatic right to paid leave on bank and public holidays. The right to time off or extra pay for working on these days depends on the terms of the employment contract.Staff should request time off on a bank/public holiday in the same way that they would request any holiday. The problem with Christmas and New Year is that everyone wants some time off, so, if you want a workplace fully staffed with happy staff, it is important to let everyone know your opening days/times as soon as you can so that you can agree a rota that will ensure that your business has cover and staff have some time off during the festive period.This year is quite straight-forward because the main days (Christmas Day, Boxing Day and New Year's Day) do not fall on a weekend, so there are no substitute days needed.Staff start building up holiday entitlement as soon as they start work and should receive their normal pay for any holiday taken.I've heard that something has changed about Employment Tribunals, what has happened?Any worker who commenced employment on or after 6th April 2012 will now, usually, need to complete two years' service with their employer before they can claim unfair dismissal. Before this date an unfair dismissal claim could be made after one years' service.These are just the briefest of details of the forthcoming legislation. If you would like more details, or to discuss how these changes could affect your business, please contact Pat Frost of Quay Consultancy Ltd on 01492 573904 or 07872 325110 or e-mail pat.frost@quayconsultancy.co.ukwebsite: www.quayconsultancy.co.ukAll workers are entitled to a Written Statement of Terms and Conditions of Employment if they've been working for longer than one month. An employer has a duty to give this to employees within two months of them starting work.As from 1st October 2012 Pensions auto-enrolment begins. This means that eventually all employers will have to offer a workplace pension scheme. The date that employers have to offer this is "staged" according to the number of staff employed, with larger employers being the first to have to offer this. Smaller employers will have to offer this in coming years.Did youknow?Did youknow?What you need to know NOWby Pat Frost, Quay ConsultancyEmployment lawwww.networkshe.com39