page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36
page 37
page 38
page 39
page 40
page 41
page 42
page 43
page 44
page 45
page 46
page 47
page 48
page 49
page 50
page 51
page 52
page 53
page 54
page 55
page 56
page 57
page 58
page 59
page 60
page 61
page 62
page 63
page 64
page 65
page 66
page 67
page 68
page 69
page 70
page 71
page 72
page 73
page 74
page 75
page 76
page 77
page 78
page 79
page 80
page 81
page 82
page 83
page 84
page 85
page 86
page 87
page 88
page 89
page 90
page 91
page 92

www.networkshe.com37them and put them outside because I don't believe in killing them. I'm OK with tarantulas because they're big and I can see where they are," said Karen.Karen recalls one of her proudest moments was handling a venomous snake.As part of their training zoo keepers have to practice certain procedures to learn how to manage the animals safely. Karen's task was to put a rattlesnake into a tube."I'd only dealt with my snakes at home, and the non-venomous snakes at the zoo, so I was a bit nervous. I hadn't been prepared for how much noise it would make. It made such a racket while I was trying to put it into the tube, in some ways I was oddly calm trying to focus on what I was doing but I could feel the adrenalin pumping but I was so proud when I had done it," recalled Karen.She also deals with crocodiles and hopes that the zoo will look into a breeding project for them in the near future.She does not flinch at dealing with such notoriously dangerous animals. "Crocodiles can have a real temper," said Karen, "but they are also predictable and you can start to understand how they will react to certain situations. You just have to learn to work quickly and away from them."Karen's job has taken her all over the world to some of the most exotic locations from releasing tadpoles in Puerto Rico to her snail honeymoon in Tahiti. But for Karen the location does not matter for her there is just one aim which she sums up as:"I see my role in trying to get the parameters right to keep species, alive, thriving and breeding to preserve them in the wild."adapted to their environment that their genetic make-up hasn't changed, and they have survived this way right up until now." You quickly realise that Karen is as full of surprises as the animals she studies. Part of her job involves working with invertebrates such as spiders which she has to study in their hundreds at close quarters. a tall order when she reveals she used to suffer from arachnophobia."I've always been terrified of spiders. When I started at the zoo I couldn't even touch their skin once they had shed it," explained Karen.To overcome her phobia she devised a gentle process of getting used to the spiders by peeking at them in their tank while keeping her distance and feeding them in a controlled environment."Over time I have got better but I don't think I'll ever be completely cured. I can now catch "They are kept separate from other species in very sterile bio-secure conditions because when we release them back into the wild we don't want them to carry any disease," said Karen. She outlined why they are fast becoming extinct, "They are particularly fascinating because they are a very slow growing species and are one of only a couple of species who give birth to live young, producing one or two every few months, whereas their predators release 20-40 eggs at one time."The programme to help the Partula has been running for 26 years and you cannot help but be impressed by Karen's infectious enthusiasm which is understandable when you look at the bigger picture and appreciate she is helping to save the species and get them back in the wild.Karen is one of the few people who can really tell you exactly how to get a snail out of its shell, "Being with them every day you can't help but get attached. They all have their own little characteristics. If I notice they have been in their shell I give them a little spray. It wakes them up and they start chasing each other around," said Karen.Her passion for animals started when she was 13 and her brother had a pet snake. "He was frightened of it so I started to look after it and I just got interested from there." said Karen.She had originally wanted to be an Egyptologist but that changed when she did voluntary work experience at her local museum aquarium"I saw the professional side and there were so many different species, I was hooked and from then on I changed my goal." She went on to get her degree during which time she worked as an intern at Chester and the rest is history.Her enthusiasm for reptiles spills through when she talks about them, "They are such amazing creatures. They're primeval and some haven't changed since dinosaur times.We exhibit Tuatara here at Chester Zoo - a species, which looks like a lizard, and dates back to Jurassic times. That means they have outlived dinosaurs. They are so perfectly Snails, including the Partula, are hermaphrodite which means that they are both sexes and can self fertilise.Karen said it is important because it can help save species if a mate cannot be found in the wild. "Snails would rather find a mate but if one can't be found than they can self fertilise. There are instances of self fertilisation when snails have got down to 1 or 2 of that species".The Partula snail lives in rocky places where it can be difficult for a human to get around so for a slow moving snail where there are not, many species it must be nearly impossible at times to find a mate so in these instances it is vital they can self fertilise."Did youknow?Photography by Dave McNabb © DMC Photographic 2012Karen & Jeff on their wedding day. Left; Snail hunting on their honeymoon

Clare Walker's...Benefits of Email MarketingEmail marketing is one of the most powerful tools available to today's organisations; it costs very little time and money to keep in regular contact with your most valued customers and suppliers. Even smaller companies with tighter margins can make a significant impression.Our top tips explore the benefits of email marketing...1 INSTANT COMMUNICATIONEmail marketing takes less time to create and lets the world know who you are in an instant. You can communicate with your customers more frequently, rather than sending a monthly flyer or catalogue and regular offers are in their inbox within seconds of you clicking send. 2 LOW OVERHEADSYou don't need to pay for printing or postal mailing, television or newspaper ads and, with purse strings being tightened across the board, you will not need to budget for labour either.Email marketing can be successfully undertaken by one person. Here at MyREACH, we provide you with a dedicated account manager who will work with you on a consultative basis to help you get the best out of your newsletters.3 DYNAMIC CONTENTEveryone is looking to stand out from their competitors and you can tailor your messages to your audience and boost content relevancy with an increased focus on individual needs. It takes only a second for the recipient to click to gain instant access to the content you wish them to view.4 REACH ANYONE, ANYWHEREThere is no need to be limited to county or country. You can REACH your recipients on the other side of the world easily and affordably.5 BUILD A STRONG RELATIONSHIPLooking after your existing clients is crucial. Sending a weekly or monthly email is a great way to build a lasting relationship with your recipients.6 BE SPECIFICStaying ahead of the game by keeping your clients informed about your new products, special offers and promotions is vital, so finding that your client has unsubscribed from your monthly newsletter or email is not good for business. But it does not have to be a cause for worry. Our user subscription profiles offer your clients the opportunity to opt out of specific aspects of your email marketing campaign, meaning you will always have a place in their inbox. 7 SPREAD THE INFORMATIONWhen was the last time that you cut out an article or advert from a magazine and passed it on to a friend? Simply forwarding an email to friends, colleagues or family allows your marketing communication to reach a wider network of people in next to no time.8 DATA DRIVENYou can segment your recipient database to deliver highly targeted marketing campaigns that will result in increased sales conversions, simply because they are so specific.9 TRACK YOUR EMAIL CAMPAIGNEmail marketing with MyREACH allows you to keep track of how many emails were delivered, opened and acted upon. You will be able to see what a particular recipient has done on receiving your email, meaning you can follow up on their actions and address their specific needs.10 SAVE THE PLANET AND GO GREENWe're all trying to be more environmentally friendly and using email marketing is a hassle-free boost to your green footprint. Spreading your message digitally saves significant amounts of trees used for print marketing.Set yourself ahead of the competition by getting your news heard first. Let MyREACH help you create communications that are professional, attractive and easy to email: built solution - your own templates, logo and images . Named account manager . Dedicated support and trainingAll hosting and sending capabilities . UK based servers and support . No technical expertise needed . NO UPFRONT FEESMyREACH