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Top tips. Learn how to start a conversation out of nowhere. Practice this waiting in the supermarket checkout, waiting for a train, at a wedding, in queues etc. It's a great way to practice.. We spend 70 to 80 percent of the time talking and the rest listening. We have two ears and one mouth; try to use them in this proportion too.. Shop around with all the different types of network groups until you find one that suits the environment you are comfortable with, you will perform best when happiest.. Elicit as many invitations as you can, you don't have to go to them all but you can then be selective about the ones best for you, find out which ones your competitors go to and why, and what's effective for people in your field.. Set yourself some networking goals! Go with a purpose, rather than 'I hope I get something out of this'. Other goals can be: I want to meet five strangers, I want to give out XXX business cards, I would like to collect XX cards, I want to uncover XX business opportunities, I want to raise my business profile, I want to warm up XX people I have already met. I want to practice my elevator speech...stick to your goals, set a target and plan not to leave until you have achieved it. . Go prepared with business cards, flyers, leaflets and any other literature appropriate to your business. Make sure you're comfortable in what you're wearing, have a nice pen, folder, look and feel the part, elevator pitch ready, nice smile, firm hand shake.. When you walk into a room be a surveyor...survey the room for the four sets of people.1)those on their own, 2) pairs 3)open groups 4) closed groups of three or four (or more) from the same firm or friends. The open people are often the easiest .. Do you floodlight or spotlight the room? Spotlight is to look at the list of delegates and select those and target them, talk to those interesting to you, ask your host to introduce you if need be. Floodlight - talk to anyone, head for the open people (those on their own) get a drink, pick a route round the room so you don't just wander. Start with a simple statement of "Do you mind if I join you?" . When you approach don't get too close, use a bit of eye contact, big smile, introduce yourself, listen carefully to all they say, ask open questions, and take an interest in them first.. Small talk questions can include: how they received the invite, take an interest in them as a person: favourite holiday, hobbies, etc or use a 'statement question': 'Hi nice to meet you. Sorry my shoulder is a bit sore, do you play any sport?' In this example, I revealed some of myself and made myself vulnerable...better than asking a question out right.. Words create effects - the worst time to think is when the words are coming out of your mouth, so think of a script in advance, some great phrases in advance. A well designed set of questions are elicited to bring out a set kind of response and a set result. But take care to be in touch with your script so you deliver naturally. People have standard questions - "So what do you do, Trish?" - have a scripted response, to really get the key words and your USP home. Be careful how people perceive your occupation, think about the benefits rather than the title. You have 20 to 30 seconds to make that great first impression.. They will judge you on five things: 1) do they like you 2) do they rate you i.e. are you good at what you do 3) can they help you and sell to you 4) Can they pitch or use you 5) who can they connect you with... Mirror and match them, this helps build rapport, make sure you are using effective listening skills, make them feel important first, ask open and effective questions. Be prepared!NETWORKING without NERVES17www.networkshe.com

18Network She I Autumn/Winter 2012Welshot Imaging is dedicated to sharing the craft of creative photography. They are a photographic academy, run by photographers, where like-minded people get together to share their passion and their skills.... so what's that got to do with networking?Surprisingly, lots. While photography is largely a hobby industry, it is also a very popular way to make a living. Being a photographer in business is a hard and lonely experience, it's hard to find good, knowledgeable, supportive people who are willing to share their knowledge. It is made even harder for Woman as you'd expect in a male dominated industry. Welshot provides mentors, workshops and events (for fun and for continued professional development) and passes on work, helping with agreements and contracts as well as being there to bounce ideas off. We are the place to turn to when a supportive network is needed.In a non-completive way as Welshot is primarily here for the Members.Ruth Lloyd-Williams talks to Lee Iggulden about how and why networking is an integral part of Welshots success and the on going development of its members.We have had the great pleasure of working with the team at Welshot on some of our most exciting projects and have met some exciting new Network She members through you, how would you explain to those dipping their toes into photography what the benefits are of getting involved?Welshot is a fun, friendly affordable way to enjoy your hobby or develop photography as a career. We provide members with the support network to help them in the way they want.If you want the odd session to learn a few things specific to your needs, that is also fine. Just dip in and out as you wish.We also run experience trips overseas looking at the world around us. For women who love photography and love to travel but don't like to do it alone these events are perfect.How does knowledge of photography benefit a small business with their PR and marketing or other aspects of their business?We all know first impressions count. When you are promoting your business and yourself using photographs, it is important that you use the best images that you can. If it's not possible to hire a Professional Photographer then there are things you can do to help yourself. From posting images direct onto your social media platforms from your phone, to downloading images from your compact it is important to get it right so that you produce the best possible image from the camera you are using. It's all about posing a person, composition and lighting, they enhance the image you are taking.Our Photography for Business workshops, which will be running early in 2013 help you get the best from your camera whether it is your phone, compact or DSLR. The workshops aren't complex but they do give A WELSHOT image is everythingRuth Lloyd-Williams talks to Lee Iggulden as to why networking plays a vital part in Welshot's successLee IgguldenPicture courtesy of Mark Carline